The brand needed to feel as bold as the founders it backs. We built the identity on Avant Garde Gothic, whose clean geometry reads as confident without feeling corporate. We kept Envision’s signature orange and yellow at the center of the palette, and added bold secondary colors to give the website and event materials more range and contrast without overpowering the core brand.
Envision
Creating a visual identity and website for a venture accelerator
Envision is an equity-free venture accelerator for diverse founders, the people most often overlooked in a funding landscape shaped by systemic race and gender inequality. It provides mentorship, resources, and community without taking a stake in the companies it supports. The founder came to Scout, Northeastern’s student-led design studio, for a refreshed brand identity and website. As Project Lead, I guided our team from strategy through final design.
Creative Direction
Visual Design
UI/UX
Brand Development
Scope
2023
Duration
Sara Hartleben
Maura Intemann
Stephanie Fong
Sam Gildea
Team
Project Lead
Role
2026 Sadhana Pakala | Designed with love (and too much caffeine)